{"title":"RAASTA","description":"\u003cp data-start=\"382\" data-end=\"410\"\u003eRAASTA is built on movement.\u003c\/p\u003e\n\u003cp data-start=\"412\" data-end=\"506\"\u003eOn long roads, painted messages, and things meant to be seen in passing but remembered anyway.\u003c\/p\u003e\n\u003cp data-start=\"508\" data-end=\"766\"\u003eInspired by Indian truck art, this collection brings together bold typography, bright colours, and a visual language that has long existed on highways. \u003cbr\u003eWhat was once functional becomes expressive. \u003cbr\u003eWhat was meant for the road becomes something you carry.\u003c\/p\u003e\n\u003cp data-start=\"768\" data-end=\"847\"\u003eEvery piece holds a different voice.\u003cbr data-start=\"804\" data-end=\"807\"\u003eSome playful. Some direct. All familiar.\u003c\/p\u003e\n\u003cp data-start=\"849\" data-end=\"1025\"\u003eFrom “HORN OK PLEASE” to lines that feel like inside jokes between strangers, nothing here is random. Truck art has always been about identity, protection, humour, and presence.\u003c\/p\u003e\n\u003cp data-start=\"1027\" data-end=\"1076\"\u003eRAASTA keeps that energy intact. \u003c\/p\u003e","products":[{"product_id":"r1-unisex-oversized-classic-t-shirt","title":"Raasta 01 - Unisex Oversized Classic T-Shirt","description":"\u003cdiv\u003e\u003cspan\u003eRAASTA is the road. Bold, expressive, and full of personality.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eSomewhere between highways, dust, and long drives, you’ve definitely read this before.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e“देखो मगर प्यार से”\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003ePainted on the back of trucks, it sits casually between instructions, jokes, and warnings. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThis piece lifts that voice straight from the road and places it front and centre. \u003cbr\u003eThe composition draws from Indian truck art, where every surface speaks with bright colours, bold lettering, and symmetry that feels hand-made and alive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eNothing here is quiet. Nothing is accidental.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIt is meant to be seen. Seen differently.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003eThis is not nostalgia.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis is the road, worn proudly.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003cdiv\u003e\n\u003cspan\u003eFabric:\u003c\/span\u003e\u003cspan\u003e 100% cotton, 240 GSM, heavyweight yet breathable for a structured oversized drape\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFit:\u003c\/span\u003e\u003cspan\u003e Unisex oversized fit with extended length and dropped shoulders\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCare:\u003c\/span\u003e\u003cspan\u003e Wash inside out in cold water, dry on low heat, iron inside out\u003c\/span\u003e\n\u003c\/div\u003e","brand":"Project Ghaam","offers":[{"title":"White \/ XS","offer_id":43335816872025,"sku":"v-9hCp1iWFaVZW0scINhcgubTSrQ3f9HCc","price":1099.0,"currency_code":"INR","in_stock":true},{"title":"Golden Yellow \/ XS","offer_id":43335816904793,"sku":"v-9hCp1iWFaVZW0scINhcgubTSrQ3f9HCd","price":1099.0,"currency_code":"INR","in_stock":true},{"title":"Mustard Yellow \/ XS","offer_id":43335816937561,"sku":"v-9hCp1iWFaVZW0scINhcgubTSrQ3f9HCe","price":1099.0,"currency_code":"INR","in_stock":true},{"title":"Off White \/ XS","offer_id":43335816970329,"sku":"v-9hCp1iWFaVZW0scINhcgubTSrQ3f9HCf","price":1099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/1275\/6057\/files\/Front_1_c_1_94130eb5-99fa-44c5-8f99-7696131bf09c.jpg?v=1779354217"}],"url":"https:\/\/projectghaam.com\/collections\/raasta.oembed","provider":"Project Ghaam","version":"1.0","type":"link"}